How to Add a Website to Google Business Profile
Adding your website to your Google Business Profile makes it easier for potential customers to learn about your business. When people find your business on Google Search or Google Maps, your website can give them more information about your products, services, prices, contact details, and offers.
A complete profile with a working website also gives customers another way to connect with your business. Google allows verified businesses to manage important information shown on their Business Profile.
Add website to GBP
The process is straightforward:
Google Business Profile → Edit Profile → Website → Enter URL → Save
First, sign in to the Google Account connected to your Business Profile. Search for your business on Google or open Google Maps and access your profile.
Select Edit profile and look for the Website field under your business information. Enter the full URL of your business website, including https://. Google’s guidelines specify that website URLs should use the complete web address.
Before saving, double-check the URL for spelling mistakes. A single incorrect character can send customers to the wrong page or create a broken link.
Click Save after confirming the address.
Why Add a Website to Your Google Business Profile?
Your website can provide details that may not fit within your Business Profile. Customers can visit your site to explore your services, view products, read about your company, request information, or contact your team.
For local businesses, this can create a smoother customer journey from Google Search to your website and eventually to a purchase or inquiry.
Make Sure Your Website Is Relevant
Use your official business website rather than a random or unrelated page. Your website should clearly represent the business listed on your Google Business Profile.
Check that the page loads properly on mobile and desktop devices. Make sure important information, such as your business name, phone number, services, and location, is easy to find.
If your business has multiple locations, make sure customers reach the correct location page when appropriate.
What If You Want to Add Booking or Order Links?
Google Business Profiles can also support additional links for actions such as appointments, reservations, food orders, and other eligible services. These links have separate requirements and may vary by business category and region.
Final Thoughts
Knowing how to add a website to Google Business Profile is a simple but useful step for improving your online presence. Add the correct website URL, test the link, and keep your website information updated.
A working website gives customers more confidence and helps them move from discovering your business on Google to learning more and taking action.
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